Pro Living helps athletes, veterans, entertainers, and communities find their second mission in life.
Pro Living helps athletes, veterans, entertainers, and communities find their second mission in life.
A 60-Day Nationwide Movement Supporting Grocery Employees During the EBT Suspension and Holiday Season
As millions of families navigate tighter budgets, grocery employees face the stress and emotional strain on the front lines.
Pro Living is showing up for them — providing daily motivation, weekly recognition, and in-person Uplift Sessions across the country.
Through our network of athletes, veterans, entertainers, and community sponsors, we’re making sure every grocery worker feels seen, valued, and supported through the holidays.
Community Partner – $7,500
Adopt one grocery store for 60 days.
Regional Partner – $25,000
Adopt 4–6 grocery stores in one metro area.
National Partner – $75,000
Adopt 10–15 stores nationwide.
Legacy Partner – $250,000+
Fund an entire region (25+ stores).
Additional Opportunities
Join the Movement
“This isn’t just sponsorship — it’s gratitude in action. Together, we’re showing up for the people who show up for us every day.”
— Charmeachealle “Mike” Moore, President | Pro Living #GroceryHeroes #ProLiving #PurposeNeverRetires
“Empowering Students. Supporting Staff. Transforming Schools.”
The Hero’s Project is a transformative initiative designed to empower students, strengthen schools, and cultivate future leaders. By placing dedicated mentors and trained agents directly on campus, we create a safe, balanced environment where every student feels supported and inspired to succeed—not just in the classroom, but in life after the game. This isn’t merely a student program; it’s a movement that engages parents, uplifts teachers, coaches, and assists districts and colleges in tackling today’s toughest challenges while fostering a culture of excellence and character. Principals and superintendents witness improved school culture and student performance, parents gain a trusted partner in shaping their child’s future, and students uncover the hero within themselves. For those considering a professional athlete job or transitioning to new careers, every school and university needs heroes, and every child deserves the chance to become one. Bring The Hero’s Project to your district or university and watch your campus transform, as it prepares students for life beyond school.
Parent University is a hero project designed to strengthen families, rebuild connections, and equip parents with the tools to support their children’s success inside and outside the classroom. Through our innovative program, parents either participate in our 4-module course to engage proactively in their child’s education or, in the context of life after the game, complete our 16-hour intensive unit to help students re-enter campus with a stronger foundation for success. Whether preparing for the transition to post-school life or recovering from a disciplinary action, either pathway provides parents with practical strategies, emotional support, and a community committed to growth. This isn’t about punishment—it’s about partnership. Parent University empowers parents to grow alongside their children, creating stronger homes, healthier relationships, and a school environment where students can truly thrive, ultimately paving the way for a successful professional athlete job or a fulfilling veteran job.
“We help CEOs focus on growing their companies while we focus on growing the people who make them great.”
Our Mental Health Corporate Plan is a groundbreaking approach to employee wellness, culture, and performance. We place trained agents directly inside organizations, operating as task masters and cultural builders who create balance, strengthen communication, and optimize workplace environments. This program goes beyond traditional wellness by addressing the mental, emotional, and organizational needs of employees, helping companies save money, boost productivity, and retain top talent. Each plan integrates proactive mental health support, crisis prevention, and total well-being strategies while directly connecting businesses to our education initiative—this is how we get companies in the city to actively support and give back to education. Every participating company sponsors students and funds school-based programs, bridging the gap between corporate success and community impact. By aligning employee wellness with organizational culture and social responsibility, our Mental Health Corporate Plan doesn’t just transform workplaces; it builds stronger cities and changes lives. In addition, we are proud to introduce our Hero project, which supports Professional Athletes in their Transition to new careers and assists Veterans in finding meaningful job opportunities. This holistic approach not only focuses on individual well-being but also empowers those who have dedicated their lives to sports and service.
We create all-around win solutions where businesses thrive, communities grow, and the next generation rises to take their place. At the heart of everything we do is what we call our Robin Hood Structure—a model that allows teams, companies, and organizations to “take up their badge” and join our mission of shaping the next generation. Through this structure, we partner with businesses to implement our Mental Health Corporate Plan and workplace initiatives, and in return, a portion of the resources, savings, and impact generated through these programs are directly reinvested into schools and students in the communities they serve.
I believe in doing good business where everyone wins—not only your company and the community you reside in, but also the next generation of leaders and innovators who may one day become your employees. This isn’t just a funding model—it’s a movement. Every company that joins us becomes part of our Isaiah 6:8 Initiative, answering the call: “Send me, Lord; I will go and do Your work and Your will.”
To support this mission, we also engage in our Hero Project, which focuses on helping professional athletes transition into new roles after their sports careers, ensuring they find fulfilling professional athlete jobs that benefit their communities. We couldn’t imagine a better way to engage owners, CEOs, and employees to pick up their mantle and pay it forward. By carrying this badge, they aren’t just building stronger businesses—they are building stronger families, stronger schools, and stronger communities for generations to come. Through our Robin Hood Structure, every step taken inside corporate America sends ripples of change into classrooms and homes, creating a cycle of giving that ensures no child is left behind, including veterans seeking job opportunities as they transition back into civilian life.